What is Editorial Make Up?

Editorial (or fashion) makeup is a specific look that’s used for editorial shoots, fashion shows, and other high-fashion events. It’s also sometimes called “runway” or “theatrical” makeup because it’s meant to be seen from a distance.

By definition, the word “editorial” refers to anything relating to print. Newspapers, magazines, websites, and social media are all examples of editorial content.

So, what’s the relationship between editorial and makeup?

Editorial makeup is makeup looks you would see in print.

You can see a lot of editorial makeup in fashion photography, album covers, magazines and other entertainment arenas.

When makeup artists create editorial makeup, they usually have a pre-determined idea or concept in mind. The concept behind the makeup is what drives its creation.

The complete image tells a story, and every element within that picture works together to tell that story.

 

What are some of the characteristics that make up editorial makeup looks?

The make up is always Pristine

Editorial makeup is flawless. Not a hair is out of place, and the skin looks flawless with no blemishes. Precision is key to an editorial makeup look. Everything is precise and planned, so that viewers have no distractions when they look at your face.

They are hardly your Not Everyday look

Editorial makeup looks aren’t ones you’d wear to the office or out to lunch; they’re designed to turn heads. Even a “natural” look done for editorial purposes isn’t “street natural.”

They are always Imaginative

An editorial makeup artist’s job can be very creative, especially if the concept is out of the ordinary. An editorially-inspired look often requires many people to work together toward one goal (i.e. hairstylist, fashion designer, etc.).

Area of interest usually starts from the shoulders up.

Editorial images are often taken from the shoulders up. Other types of editorial images may include full body shots, but if the makeup is the focus, then the picture shows it off with the position of the model, lighting and so on.

 

Conclusion

When you’re wearing editorial makeup, you want your face to look like it’s straight out of the pages of a magazine. You want your skin to be flawless and matte, with only minimal color on the lips and cheeks. Usually, this means a soft pink blush or lip gloss and a pale pink or peach eye shadow.

The goal is to create a blank canvas so that any kind of clothing or accessory can be worn on top without competing with your face—and so that your face can still be seen clearly in photos!

o look like it’s straight out of the pages of a magazine. You want your skin to be flawless and matte, with only minimal color on the lips and cheeks. Usually, this means a soft pink blush or lip gloss and a pale pink or peach eye shadow.

The goal is to create a blank canvas so that any kind of clothing or accessory can be worn on top without competing with your face—and so that your face can still be seen clearly in photos!